Week+7

Brand identity- the image of the brand. Banner ad –A banner promoting a product. Circulation- when people move from place to place. Cost per inquiry –the cost per item of what you are buying. Direct mail – when you sent mail to someone you sell. Macro marketing-Study of marketing activities. Direct marketing- Contacting carefully chosen predictions with direct mail advertising. Target marketing - A particular market part where marketing campaign is focused. Marketing -Business trying to sell a product to the public or a business Advertising - business promoting through the public by announcing the product to the public with newspaper ads, internet, or an event. Brand - type of product made by a particular company. Launch- To introduce a new product with advertising and publicity. Consumer- Someone who buys a good or service. Market research ─Collections of information about the consumers’ choices and opinions on a product or a service. Brand identity – how a company wants a consumer to see their product. Public relations– creating a good image for the consumers and the public. Campaign ─Planned and organized event intended to promote a product or service. Position─ to affect the way a product is presented to the public.